Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and ...

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

NBA commissioner Adam Silver had an interesting answer that could have landed him in hot water regarding fans being priced ...

Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost ...

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing ...

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...

He said that people who can't keep up with the rising costs of subscriptions can consume highlights via social media.

Tatum has dedicated himself fully to rehabilitation. He is hoping for a return at some point in the 2025-26 campaign. With ...

LeBron James continues to scale new heights when it comes to his longevity. He already holds the NBA records for the most All ...