It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

Rich Froning at the 2012 Reebok CrossFit Games. Derrick K. Irions, Wikimedia. After a modest beginning, CrossFit has brought its brand of fitness to thousands of locations across the world. There are ...

Brands and affiliate gyms are ending their partnerships with CrossFit over outrage at a recent tweet from the fitness organization's CEO. "It's FLOYD-19," CrossFit CEO Greg Glassman said on Saturday ...

A major divide is developing within the community of CrossFit enthusiasts in the wake of comments made Saturday night by company CEO Greg Glassman. In response to a tweet by the Institute for Health ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...